Sunglass Mart

Tips on Choosing the Right Sunglasses

admin — Wed, 21 Jan 2009 03:02:26 +0000

Today, sunglasses have become everyone's bestfriend. We never leave home without them. We carry them just about anywhere our lives take us. We never miss out on every opportunity to sneak at the shades counter whenever we get the chance. Sunglasses are fast becoming indispensable. They don't just keep out those dangerous UV rays but they also exude a lot of attitude. They're our eyes on the world, especially the fashion world. The world ultimately looks better and hipper through the lenses. But with all the variety of trends coming on the scene, how do we pick the right shades? How do we know they fit our facial profile?

Here's a list of quick tips for sunglasses picks to match your face:
Square Face

You need slightly curved frames with the top high enough on the face to downplay the jaw line. Try aviator or wrap styles that suit your moods.
Round Face

Straight or angular frames in a deep color such as black or tortoise flatter the features of your face. For a good fit, try square-framed sunglasses with colored lenses.
Triangular Face

Defined by a broad forehead and a narrow mouth and chin, your face can be complemented with thin rims and vertical lines. Sleek oval frames with colored lenses also looks becoming on you.
Oblong Face

Similar to the square face with a little more length, the shape of your face looks best with a frame that covers as much of the center of the face as possible. Avoid large frames, heavy nose bridges, bold colors and square shapes. Experiment on updated classics for a trendy look.
Oval Face

With an oval shape, you can choose more shapes than any other. However, always remember to pick frames in proportion to the size of your face.
Aside from finding the perfect frame for your face, you should also consider frames that are proportional to your nose. Oversize frames balance out a large nose, while short noses should find sunglasses with a high bridge and a light color. Long noses are complemented by a double bridge and frames with high sidebars, drawing attention toward temples.

A good rule of thumb: Go for the frame that is opposite from the shape of your face. Think of the word "balance" and make sure to play around with many different shaped frames before you decide on your final choice.

The History of Sunglasses

admin — Wed, 21 Jan 2009 03:01:06 +0000

It may shock you to learn that sunglasses weren’t always used to protect people’s eyes from the sun. The history of sunglasses dates back to ancient China and Rome. It has been reported that the Roman emperor Nero enjoyed watching gladiator fights through polished gems. In China, sunglasses were used in the twelfth century or even earlier. Sunglasses were first made out of lenses that were flat panes of smoky quartz. These types of sunglasses could not correct vision, or protect from harmful UV rays, but did reduce glare. Chinese judges used the smoky quartz glasses to hide their facial expressions when they interrogated witnesses.
Sunglasses did not undergo further changes until about the eighteenth century because of the work of James Ayscough. He experimented with tinted lenses in spectacles. Ayscough was steadfast in the belief that glasses tinted with a blue or green color could potentially correct specific vision problems. Ayscough was not concerned with protecting the eyes from the suns rays.
Sunglasses underwent the change into the popular item they are today when Sam Foster introduced them to America in 1929. These sunglasses were designed to protect people’s eyes from the sun. Foster sold his sunglasses on the beaches of Atlantic City, New Jersey. Foster’s sunglasses were sold at Woolworth on the boardwalk.
In 1936, sunglasses became polarized when Edwin H. Land began using his patented Polaroid filter when making sunglasses. Around this time, even more Americans started buying sunglasses. Famous movie stars and musicians also began to wear sunglasses. They started to become not only a way to protect against sun glare, but also a way to be “cool.” Sunglasses became a cultural phenomenon, and some people wore them even when it wasn’t sunny, or when they were indoors.
Today, sunglasses continue to have advances. UV protection has almost become an industry standard, and there are sunglasses available for a variety of sports. There are numerous tints available for sunglasses, and sunglasses have changed styles over the years. Prescription glasses have also been given tints that only appear when the sun’s rays hit the glasses. In 2004, Oakley developed a brand of sunglasses that had a built-in digital audio player. Many blind people now wear sunglasses, and many recognizable celebrities can be found wearing sunglasses. Even fictional characters can be seen wearing them. Sunglasses have come a long way from their early Roman and Chinese history!

Sunglasses – why do we wear them?

admin — Wed, 21 Jan 2009 02:59:41 +0000

Sunglasses are a special kind of glasses that have been specially darkened to stop bright light from hurting your eyes. When you wear them, the world seems to become a little less bright, which can be a relief on very sunny days. They go all the way back to Roman times, and are especially popular today in the summer and on beaches.

However, shielding their eyes from light is not the only reason that people wear sunglasses. They can also sometimes look good in themselves as a fashion accessory, and people may also use them to hide their eyes from others when they are upset, or on drugs, or don’t want people to see their eyes for some other reason – celebrities who don’t want their photo taken, for example. People with missing eyes or who are blind often wear sunglasses in preference to things like eyepatches.

One word of warning: many people will react badly towards you if you wear sunglasses indoors for no apparent reason, thinking that you are just doing it because you are a ‘poser’ who wants to make a fashion statement. It can also be dangerous to wear sunglasses in places that aren’t very bright, as you won’t be able to properly see where you’re going and may trip over or walk into things.

There are also medical reasons to wear sunglasses, particularly the fact that protecting your eyes from the sun’s ultraviolet rays can reduce the risk of eye cancer, as well as some eye conditions like cataracts. It is possible to get prescription sunglasses that correct vision like normal glasses while protecting their wearer from the sun at the same time, although these can be expensive.

When you buy a pair of sunglasses, do make sure to check that they offer 100% protection against the sun’s UV rays, as not all the cheaper models do. Because the sunglasses cause your pupils to widen as they do in the dark, cheap sunglasses can cause huge amounts of UV radiation to enter your eyes, therefore doing much more harm than good.

Polarized Sunglasses – Fun, practical and needed!

admin — Wed, 21 Jan 2009 02:57:25 +0000

When people see sunglasses advertised as polarized sunglasses they usually do not understand exactly what this means. If you are like me, you probably think that ordinary sunglasses are just as good, so why bother paying the additional cost to have polarized lenses in your sunglasses.

It is a fact that polarized sunglasses are better for your eyes and do help you to have clearer vision when you are out in the sun. They also offer protection that normal sunglasses do not, from the harmful sun rays.

If you spend any amount of time out of doors in direct sunlight, then you are able to really take advantage of the benefits create by having polarized sunglasses.

If you play a lot of sports, for example, golf, tennis or fishing polarized sunglass can help you both see what you are doing better as well as protect your eyes from the harmful UV rays.

We always hear about wearing lots of sunscreen to protect our skin, however there exists incredibly little said about wearing polarized lenses in sunglasses to protect your eyes. Over a period of a normal humans lifetime damage to your eyes from over exposure from the sun can occur.

Polarized sunglasses make use of a wonderful technology that helps to neutralize the glare you get when the sun reflects off flat surfaces. While this can include scientific terms, the most important thing is that when you put on polarised sunglasses.

This allows you to no longer have to squint when you look at a surface that is in direct sunlight. The polarized lenses in the sunglasses neutralize the horizontal rays with vertical polarizers making it possible for you to see clearly.

Even though virtually all of the designers of sunglasses advertise their products geared towards certain groups of people, like those considering camping or even baseball sunglasses, anyone can have on polarized sunglasses and reap their benefits. Many truck drivers utilize polarized sunglasses for those long driving runs, they have reported less eye fatigue and headaches.

Getting the ultimate in protection from UV rays and however maintaining true color when you look at objects is the goal behind the designer sunglasses containing polarised lenses. Buying quality brands will ensure that you get quality lenses with very little object or color distortion.

Try out the designs of all the major lines of sunglasses. You will find that almost all of them have polarized sunglasses. The polarised sunglasses on the market come in all different colors of lenses and in incredibly fashionable designs that many Hollywood stars use. Oakley, Hobie, Arnette, Costs del Mar – all of these famous corporations develop sun glasses with polarized lenses.

When you decide to go on that weekend fishing trip do not forget to take along a quality pair of sunglasses to help protect your eyes and make seeing into the water easier.

Polarized sunglasses are here to stay so if you are still using those thrift store sunglasses it is time to change.

Oakley Sunglasses – The Brand Identity

admin — Wed, 21 Jan 2009 02:56:22 +0000

Sunglasses are now a must-have commodity for all age groups of people starting from tiny tots and exuberant youth to responsible middle-aged adults and retiring old citizens. Thanks to the phenomenon of global warming and some other climatic changes, the world is becoming hotter and hotter day by day. As a result, harmful sun rays and other chemical substances in the atmosphere have an adverse impact on your eyes. To deal with this crisis, Oakley sunglasses offer some innovative and breakthrough products that have taken the fashion world by storm.

The uniqueness of Oakleys lies in their suitability and adaptability to various extreme conditions like extremely cold climate of high altitudes, sultry conditions of deserts and dusty metropolitan roads. Oakley sunglasses are created with outdoor environmental factors in mind: high levels of light and probability of impact. When engaging in Skiing, snowboarding, mountain biking and hiking, Oakley sun glasses meet the mandatory demands in eyewear such as shock resistance, anti-scratch, anti-fog, polarized lenses and flexibility in the frames.

For minimum glare Oakley’s sunglasses can not be beat. You choose your lens color that will ultimately improve depth perceptions and clarity in the outdoors. Its products lead the industry standards in creating optical protection wear for world-class athletes. That same optimum expectation is produced for the rest of us who are active in the great outdoors. Celebrities from around the world, especially film personalities from Hollywood have been strong advocates of Oakleys.

Gaining an access to these elite products has been made possible by the leading online shopping site, ebay.com. It offers range of Oakley glasses at comparatively cheap prices. Oakleys have the reputation of selling costly glasses. So customers will be amazed to come across such resonable prices for these exclusive brands. In addition to Oakley sunglasses, you can avail so many other designer garments like t-shirts, jeans, jackets etc. So immerse yourself in the shopping spree at Demon-clothing.com.

Oakley Sunglasses for Enhancing Personality

admin — Wed, 21 Jan 2009 02:53:52 +0000

Eyes are the most beautiful organ of a human body. There is a saying – eyes speak the mind. But recently, your valuable eyes are being constantly exposed to harmful sun rays, thanks to global warming. Eyes also bear the brunt of increasing pollution level in the atmosphere. All you need is a protective gear for your eyes and there is no better option than to have Oakley Sunglasses with you. In addition to protecting your eyes, they are also a style quotient. You might have seen host of sportspersons sporting exclusive brands of Oakleys. Many film personalities from Hollywood are also their strong endorsers. So what is the specialty of these sunglasses? Read to find out.

Oakley has put a lot of research and technology into the making of these sunglasses. The customers can take pride in possessing such high quality glasses with them. Naturally, they are a bit costly. But there is nothing to be surprised with the kinds of features Oakleys offer. They have Hydrophobic lens coating that keeps water, skin oil and dusts away. The High Definition Optics makes a clear vision possible from all angles and at the same time, stands guard sun, wind and severe side impact. Certain Oakley sunglasses are specially manufactured to absorb the abuse of athletics. The ingredient like Iridium makes your vision possible even under scorching sun. Oakleys also prevent all types of Ultra Violet rays like UVA, UVB and UVC from reaching your eyes through Plutonite lens coating.

The purchase of this elite brand of sunglasses can be done through a leading online garment shop, namely demon-clothing.com. The website also deals in world renowned brands of designer T-shirts, jeans, jackets and of course, sunglasses. Even though the accessories are the best in vogue right now, they are offered at the cheapest prices. You will never face an out of stock problem as every product is always in stock and ready to be sent at your address. So place your order now for designer Oakley sunglasses at demon-clothing.com.

Choosing Sunglasses That Enhance Your Style And Protect Your Eyes

admin — Wed, 21 Jan 2009 02:48:05 +0000

Whether you pick them up at a discount retailer or from a designer boutique, sunglasses are definitely must-have accessories regardless of the season. However, far from being just a fashion accessory, sunglasses are multipurpose tools that can protect your eyes from harmful UV rays and provide a degree of shade on a sunny day, improving visibility and lessening your chance of being temporarily blinded by sunlight (particularly important while driving).

As wonderful as sunglasses are, all sunglasses are not of the same quality and it is important to take care when shopping for a pair. The most important consideration when purchasing sunglasses is to find a pair that provides full protection from ultra violet (both UVA and UVB) rays, which are generated from the sun even on cloudy days. While experts disagree about possible negative effects UVA rays may have on the eye, it is known that UVB rays can cause a number of eye conditions including permanent retinal damage, so make sure your sunglasses are rated for full UV protection.

Sunglasses come in a variety of styles and types. If fashion is your main consideration, pick a stylish frame and then have custom lenses with UV protection added to them. If sun protection is your primary concern, pick up a pair of wraparound sunglasses that will block light that would normally skip past the frames of regular sunglasses.

After you’ve found a style that you like, think about the lenses. You’ve probably seen sunglasses with different colored lenses. While on cheap plastic sunglasses color may be little more than a fashion choice, with proper lenses, the color can tell you more about the purpose of the sunglasses. Knowing the different kinds of lenses will help you make the best decision when choosing sunglasses.

• Photochromic lenses change color depending on the amount of UV light to which they are exposed, although for the most part, they appear darkly shaded when outside, and light or clear when inside. Photochromic lenses create the illusion of sunglasses and regular glasses in one package.

• Amber-colored lenses tend to block blue light. There is discussion about whether blue light is harmful to the eye, but outdoors lovers agree blue-blocking lenses are super on the ski slopes or while hunting or fishing.

• Mirror-coated sunglasses limit the light that reaches your eye, which may make it easier to see in very bright situations.

• Gradient lenses, as the name implies, are those that are tinted at different opacities from the top down or from the bottom up. Top-down gradient lenses in sunglasses are great for driving and viewing the controls clearly.

.Polarized and anti-reflection-coated sunglasses reduce the amount of reflected light reaching your eyes, which is great in super-bright situations such as in the snow on a sunny winter day.

Nearly every style of sunglasses, lenses and frames, can be made to accommodate special prescriptions so that even those with poor vision can benefit from wearing sunglasses.

Choosing Cool Sunglasses

admin — Wed, 21 Jan 2009 02:46:38 +0000

There is something about a pair of sunglasses that makes them arguably one of the most quintessential 'must-have' items of all time. Not only are they immensely practical, offering protection from the dangers of the sun, they are an enormously versatile fashion accessory, available in a huge range of styles, colors and prices to suit every pocket. Given their worldwide popularity, sunglass manufacturing has become a very lucrative, but highly competitive industry and while some manufacturers rise and wane in the public affections, there is one company that remains forever synonymous with the eyeglasses that protect our eyes from the rays of the sun: Ray-Ban

Although Us President, Benjamin Franklin, is often credited with inventing eyeglasses (he was the one who developed the first bifocal lens in the 1780's), the first reading glasses were developed in Italy, as early as 1260. People continued to be fascinated by all things optical throughout the centuries that followed, then, in the mid-eighteen hundreds British scientist James Ayscough began to research tinted glass, and the possibility that such technology may be used to improve vision impaired eyesight. As successful as he was, it was not until 1929 that the idea that glasses could filter the sun's rays was given any serious consideration. At that time, U.S. optical company, Foster Grant, began to develop the idea further, until finally, later that same year, the first ever pair of sunglasses were sold from a Woolworth's store on the Atlantic City boardwalk.

Recognizing that the new technology could be beneficial to their pilots, the U.S. Army Air Corps asked another prominent American company, Bausch & Lomb, to develop eyeglasses that would protect the eyes from the dangers of the glaring sun, when flying.

It was U.S. eyeglass company, Ray-Ban, who really ran with the concept. In 1936, using the newly available polarized lenses, and a wide frame that offered maximum protection from the sheen of an instrument panel, Ray-Ban began to produce a lens that banned the sun's rays. Some three years later, this model of sunglass so popular with pilots, became readily available to the American public. Ray-Ban 'aviators' were born.

As Americans came of age, so too did their eyewear. Throughout the war years Ray-Ban continued its working partnership with the Air Force, creating Gradient mirror lenses that managed to be both highly practical and fashionable at the same time. There was something about that American flyer in his tough brown leather flight jacket, whose sunglasses hid his eyes. Ray-Ban had just made sunglasses sexy.

Ubiquitous in the 1950's, sunglasses became more than just eye protection. Worn by A-list celebrities in Vegas and Hollywood -stars whose every move was scrutinized and emulated all over the country- sunglasses became a fashion accessory, and Ray-Ban was quick to accommodate the growing trend for new designs and colorful frames, which they marketed to women in particular.

Keeping abreast of space-age technology, the company developed shatterproof lenses in the 1960's and the popularity of sunglasses continued to rise when fashion icon Jackie Kennedy was often seen with her trademark, oversized frames. On the silver screen, sunglasses were becoming an essential part of any actor's costume, with movie stars like Peter Fonda and Audrey Hepburn, playing stylish, sunglass-wearing, characters who were able to hide their eyes from the audience and remain convincing.

Ray-Ban continued to develop new styles and designs in the 1970's and 1980's: their 'Wings' model was indeed a forerunner to the very modern, half-frame, lens of today. In the era of American TV cop shows, like Starsky & Hutch, and Chips, the mirrored lenses once so popular in the 1940's, began to reappear. Ray-Ban was retro.

Stylish and modern, funky and retro, Ray-Ban remains at the forefront of sunglass manufacturing to this day, no mean feat when one considers the competition out there. Undoubtedly, the company will continue to have staying power in the industry, because throughout the decades it has evolved with the nation to give people exactly what they want for their eyes: the reliable protection of a hi-tech pair of sunglasses, and the serious 'cool' of a damn sexy pair of shades.

Buy Cheap Sunglasses in Designer Styles

admin — Wed, 21 Jan 2009 02:45:02 +0000

Buying cheap sunglasses does not necessarily mean that you are just getting poor quality sunglasses. You can easily get cheap sunglasses on line from all the popular designers. The online prices for sun glasses are much cheaper than you would pay in a regular store and you have a much wider selection of designer sun glasses to choose from.

When you check out the line of cheap sunglasses, you do have to do your homework to make sure these sun glasses are not cheap quality. If you are shopping online, you do need to look at the photos of the cheap designer sunglasses, but you also need to read the accompanying descriptions. The frame is an important part of the sunglasses. Plastic frames will not last as long as metal frames, so you need to make sure the designer sun glasses offered for cheap prices are not plastic frames.
If the frame of cheap sunglasses is plastic, read on to see if it contains a metal rod. If so, then these would be good quality cheap designer sunglasses. It is possible to get designer sun glasses, such as Armani, Oakley, Maui Jim and others at cheap prices through the online retailers. This is because most of the online sites selling designer sunglasses do not carry an overhead. If they do, they don’t have a regular store and probably operate out of their homes. This savings of rent and salaries comes back to you in the form of cheap prices.

You also need to look at the color of the lenses. Choose one that you like and that you will be able to see through clearly. Some of the designer sunglasses have polarized lenses and this is a great feature because it cuts down on the glare of the sun. Even when buying cheap sunglasses, you can still choose the color of the lens and you don’t have to sacrifice quality for price.

With the cheap prices charged for sunglasses online, you can now walk out in style wearing designer sunglasses. No one has to know that they are cheap sunglasses and no one will know unless you tell them. Each of the cheap designer sunglasses carries the signature brand on the lens to let you know that you do have authentic designer sun glasses.

Buying cheap sunglasses doesn’t necessarily mean that you are buying bad sunglasses, but you have to do your homework.

Armani Sunglasses – The Leaders In the Field

admin — Wed, 21 Jan 2009 02:43:15 +0000

Armani sunglasses are the leaders in the area of eyewear as protection from the sun. Designed by Giorgio Armani, these sunglasses are the best Italian sunglasses on the market. Armani sunglasses are extremely light and the only reason you know you’re wearing them is because they block out the glare of the sun.

The Armani sunglasses come in styles for women or men, but you can also get these designer sun glasses in unisex styles. Giorgio Armani sunglasses are one of the most stylish brand names in sun glasses in the world. These designer sunglasses are sought after and everyone wants to wear them to make a fashion statement.

If you are looking for authentic sun glasses designed by the best, then Giorgio Armani sunglasses are the ones to choose. When you order your Armani sunglasses online you can choose from a wide selection of style and find out whether the design you like best are suited for male or female. For example, the 134/S line of Armani sun glasses are marked as male and feature metal frames. If this is a style that you like, you can choose the type of lens you want in these sunglasses, such as Rhodium/ Riviex, Shiny Violet or Rhodium gray.

Each type of Armani sunglasses has a different selection when it comes to the color of the lens. You can get Giorgio Armani sunglasses to fit the size of your eyes and you can add your eyewear prescription when you place your order online. If you are not sure what your eye size is to help you order the sun glasses correctly, the information is included on the site to help you.

When you order Giorgio Armani sunglasses, you should know that only the highest quality lenses are used in every pair of sun glasses. Armani applies just the right coatings to the lenses and each purchase of Armani sunglasses also includes a free silk lens cleaning cloth. In addition, the Armani sun glasses carry a one-year warranty against any lens defect that might occur in the manufacturing process. What more could you ask for when you are getting this much quality for your money?

Armani sunglasses – you really can’t get better sunglasses.